America Is Buying $299 Grills Now — And That Changes the Math on How Long Yours Has to Last
OpenBrand's Q4 2025 data confirms the $200-$399 tier is now the largest share of US grill sales, and Traeger's Q1 2026 results show the entire industry chasing the value buyer downmarket. The cheaper grill is built to a price -- which means the finish ages faster than the burners. Here is the math correction every value-tier owner should run before they replace another grill.